In a developed world where advertising is mostly done digitally, you will question the need/ benefit of using banners, signs, and logos for marketing a business but Signs and logos are categorized as the best way of visual communication in the world according to many types of research conducted.
Even though it seems like an easy task – designing and placing your business logos and banners it is not. In order to get the most profit out of it, you should be able to advertise it in ways that will attract people when it comes to this there are certain factors that should be considered before placing your business banner as mentioned below.
Even before planing the logo you should have a very good idea of who you want to attract your business, whether it’s according to gender, age, culture or many more. This should be the first step before starting any type of advertising for your business and the design and place should be decided after this step.
Just imagine if you are running a cupcake shop and you need to advertise your shop, therefore you place a huge mesh banner in front of elders home where there is no main road. This will not attract any customers to your business, therefore, the location plays an important role in visual advertising. When choosing the location you should have a good idea about the people around/ passing by the specific logo, whether they are the audience you need to attract to your business. The most popular place to place banners is beside main roads or in front of shops so that there will be a large number of people who pass it every day, especially on main roads.
- Size and protection.
Yes, the size definitely matters when it comes to visual advertising as an example when you are driving by a sign or a logo if it is not clear and in smaller in size you will not even try to read it but if its in proper size and a good font you are able to read it, therefore, the size matters. And when considering the size you should also pay attention to size restrictions in certain cities and countries.
For the protection of your banners and logos mostly the ones in front of your business, it can be protected by having a roof above it or a shade cloth Sydney which will provide shade as well as a good cool environment.
Styles include the font, design, color used in the banner or the logo. This plays a main role in attraction. When designing a logo or a sign it should be eye-catchy for people and make them stop and look back or stop an read the banner or the sign which will make them remember it more.
- Size and protection.